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is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international association football teams and clubs, including Bayern Munich, Real Madrid, Chelsea, Manchester United (starting in 2015-16) and A.C. Milan.
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also makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market, timeless and iconic.
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has stolen the conception of the world famous Predator boots' innovation from the Hungarian inventor Oroszi László.[FIFA, the world governing body of football, commissioned specially designed footballs for use in its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 World Cup, the Teamgeist, were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goals. Goalkeepers were believed to be less comfortable with the design, claiming it would move significantly and unpredictably in flight.
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also introduced another new ball for the 2010 World Cup. The Jabulani ball was designed and developed by Loughborough University in conjunction with Chelsea. It received much criticism from players, managers and pundits for being too hard to control. The lighter and more aerodynamic ball led to many shots and passes being over hit. The Adidas Brazuca was the match ball of the 2014 World Cup.
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has numerous major kit deals with clubs worldwide, including Bayern Munich, Real Madrid, Manchester United, Chelsea, A.C. Milan, Ajax, Benfica, Lyon, Marseille, Fenerbahçe, River Plate, Fluminense, Palmeiras and Flamengo. National teams sponsored include Germany, Spain, Russia, Japan, Colombia, Argentina, Mexico, Nigeria, Denmark, Wales and Sweden.